The construction sector in today’s market is extremely competitive, so many sales and marketing strategies have to be re-thought. It is now of the utmost importance for construction firms to place LinkedIn business social media at the top of their sales and marketing strategies.
It’s well-known that most construction services employees are unskilled in digital marketing, which is probably why many construction sector businesses retain the professional services of a specialist LinkedIn consultancy.
Several UK construction sector businesses can adhere to the continuous professional development of their workforce by investing in LinkedIn business social media training. Normally, this is delivered by a professional LinkedIn business growth consultancy, who also specialise in the provision of staff training for the construction sector.
With an array of experience in delivering both LinkedIn consultancy and training for the UK construction services sector, we can identify a number of matters that require discussion before any type of social media activity is launched by any firm of civil engineers, or other quantity surveyor or tradesmen professionals.
Civil engineering partners should remember business social media sales & marketing is a tax-deductible investment in your company growth. So, construction and infrastructure companies should have a keen eye on profitable revenue generation and gaining a significant return on your investment should factor high on your list of priorities.
Many tradesmen, civil engineers and quantity surveyors are too dismissive of business social media as one of the most cost-effective strategies available to construction service providers.
LinkedIn is the world’s largest and most professional B2B platform, which provides everything any construction services company requires to grow a long-term sustainable, profitable business.
Most construction service providers need help and support from a specialised LinkedIn consultancy like FBI Consultancy to help them leverage LinkedIn.
As way of an example. The last construction services company we provided our fully managed service for was a very progressive ‘long established’ firm in the North West, UK. Initially, we commenced our client service delivery by providing a very focussed training delivery for the company MD.
This worked really well because their in-house marketing staff who oversaw website management, PR, brand promotion, and new client acquisition had no idea how to produce and manage a LinkedIn marketing plan.
After the initial LinkedIn business growth awareness training, we focussed on fully managing the LinkedIn profiles for the MD as well as some of the other administration support staff.
This consultancy service worked so well for this construction firm that it allowed the senior business team to focus on what they were skilled at, i.e. construction service provision while we fully managed every aspect of their LinkedIn consultancy and training.
FBI Consultancy discovered that the growth of business social media has had a huge impact on the way construction professionals are able to make connections online. This shouldn’t go unnoticed, as LinkedIn connections can turn out to be profitable business clients.
Aligning your business social media strategy to your construction company business growth management plan can significantly increase new business leads. These can be from new, existing and former clients, providing your marketing plan has been designed as a ‘mission specific’ campaign.
As a tradesman or civil engineering professional, it’s up to you to understand your online presence, as there are certain compliance issues which must be addressed to ensure you and/or your construction services company don’t fall foul of accidentally.
Regarding compliance issues, it’s your responsibility to ensure your brand is slick, sharp and a major authority in the building projects industry, especially if you are looking to attract new clients.
LinkedIn is the world’s largest and most fertile business social media platform with over 500 million members worldwide. What’s especially relevant for UK construction service providers is that in the UK there are over 23 million business interested members on LinkedIn.
This reinforces the statement that everyone and everything exists on LinkedIn to grow your construction service business. This statement is true for every aspect of construction service provision, including infrastructure, engineering, design and architecture.
Our professional LinkedIn consultancy and LinkedIn training can also be a deciding factor in propelling your construction business ahead of your competitors. This must be a business good strategy in order to increase your profitable annual turnover.
World-renowned FBI Consultancy CEO, Dr. Mark D. Yates, is globally recognised as the LinkedIn Expert’s Expert. He will work very closely with your senior construction partners to ensure your digital sales and marketing strategies deliver the best return on your investment.
Everything starts with an initial 'Executive Consultation' with Dr. Yates
If you are sceptical, consider this: 98% of recent business owners who had an executive consultation with Dr. Yates reported that they received great value from their consultation and would recommend it to other business owners.