Social media is sweeping the globe. As of 2018, there is around 39.96 million monthly social media users worldwide and is expected to reach 42.28 million monthly users by 2022 (statistic: Statista).
LinkedIn is the world’s largest and most fertile business to business social media platform with over 530 million members worldwide. This means it’s the number one spot for businesses to make new connections and network with other professionals.
FBI Consultancy Ltd are LinkedIn specialists. They help businesses grow to their full potential by leveraging LinkedIn. But as we work with business social media, we know there are many other social media platforms out there.
Here are the four social media platforms we’ve pinpointed that will increase your brand visibility:
Twitter is an excellent tool for businesses to increase their online visibility. Tweets are short, snappy pieces of content (280 characters), which you can use to focus precisely on what you do. They’re like blogging in a very small space.
Twitter is a good way of getting followers. Building a strong following will get you noticed by many people in different areas of business. It’s also good to be informal rather than too corporate, so you can focus on current trends to be part of what’s happening at the time. You can even use hashtags (#wednesdaywisdom) as a way of joining in on the trends to put your brand out there, visibly.
Facebook is one of the largest social media platforms in the world. It has the most members of any platform (over 2 billion). Therefore, your business on Facebook will have the opportunity to reach a larger audience and achieve that visibility online.
Facebook also allows you to target your advertising to very specific demographics based on location, age, gender or interests. You can create specific marketing plans to target the audience you want to target. This puts your online visibility a lot more in your control.
YouTube is slightly different from some of the other social media platforms because it’s largely based on videos. There are 300 hours of video uploaded to YouTube every minute and almost 5 billion videos are watched on YouTube every day (Statistic: Fortunelords). Therefore, YouTube is an excellent platform to visually position yourself and your business to your audience.
YouTube gets over 30 million visitors per day. That’s 30 million people who have the potential to see you. Brand visibility from YouTube is a lot more straightforward due to it being a visual platform. Make videos based around your brand to show your audience who you are and what you do.
LinkedIn is one of the only social media platforms specifically focussed on business. This is why it’s known as business social media with over 530 million members worldwide. That’s 530 million business-interested people who are all looking for something.
As I’ve said, FBI Consultancy Ltd specialise in leveraging LinkedIn for businesses in order to help them grow. LinkedIn helps gain brand visibility and to generate sales leads. This platform is one of the most important in the world of business because it’s all about business.
FBI Consultancy Ltd are a business growth consultancy whose primary aim is to work with large and small businesses and help them to grow. With business troubleshooting, an interim director, and a LinkedIn consultancy, FBI Consultancy are one of the best UK-based business growth consultancies, and we’re growing too.
If you’d like to discover our services and you’d like to grow your business, contact us on 0151 647 1716 or email us at [email protected]