Growing your business with the power of business social media can seem daunting at first, but there are some secrets to it. Business growth is necessary for every small business because everyone starts somewhere. It’s all about better visibility and a higher rate of long-term profit.
FBI Consultancy Ltd are business social media specialists, so we can show you how you can achieve this. Our expertise lies with LinkedIn, and our professional Linkedin consultancy service allows businesses to grow exponentially just from using it.
Here are the 5 secrets we’ve found to growing a business with business social media:
1. Market Research
The first thing you should do is research your market. FBI Consultancy Ltd are a business growth consultancy, so we often research several different sectors. However, it’s important to research our own sector and know where we stand in the industry.
This way, we can see our competition and potential clients who would be in need of our services. You should identify the value you can provide to your customers. Find out what it is they want and how your products and services can help them. Knowledge is power, and in this instance, it’ll keep you prepared and well-informed before you take the plunge into the wold of business.
2. Make the Right Connections
Making the right connections is the next step. Not just any connections, but the right connections. You should be able to pinpoint specific potential clients you’d want to do business with from your market research. Connect with them on LinkedIn and build strong business relationships.
But it’s not just people you think could be a potential client, these should be people you see as having value. The whole point of strong connections is to be able to build a good network to be able to find others. Like finding a friend of a friend who’d very much like to buy your products or services.
3. Leverage LinkedIn
Leveraging LinkedIn is one of the best, well-kept secrets in the industry. Well, it’s not really a secret. Just that a lot of people don’t know the opportunities and benefits that can arise on the social media platform.
As FBI Consultancy Ltd specialise in leveraging LinkedIn, we know precisely how it’s done. Following your research, you should be able to pinpoint yourself in your industry with several SEO keywords. Build your online following and brand awareness by writing quality content consistently and interacting with your connections by commenting on, liking, and sharing others’ posts.
4. Convert Those Connections into Sales Leads
Remember those connections you made on LinkedIn? Now’s the time to convert them into profitable sales leads. To do this, you must build a strong business relationship with them through communication and identify their needs, and whether they could benefit from what you offer.
Once you’ve made this into a sales lead, it becomes vital for you to handle them professionally and ensure you meet with them personally so that they’ll be comfortable buying into your products or services.
5. Keep Your Focus
Stay focussed. As you start to build a strong following of connections on LinkedIn, it may be easy to branch off and do different things. Digressions can cause confusion and make things convoluted. It’s important to stay focussed on what it is you do.
Remember what it is you set out to do, what you wanted to achieve, and what you know you can offer. Offering too many things to too many people may seem like a good way to grow, but your current customers will suffer, and this will have a negative effect on your long-term growth. Keep your focus if you want to grow your business in the long-run.
FBI Consultancy Ltd are a group of professionals who are skilled at leveraging LinkedIn for businesses. The managing director, Dr. Mark D. Yates, has worked with clients from multiple sectors, helping their businesses grow and make a profit.
If you would like to grow your businesses through the power of business social media, you need to speak to a professional business growth consultancy. Contact us on 0151 647 1716 or email at [email protected]