Business social media is now one of the prime sources for business interaction. The largest business social media platform in the world is LinkedIn, with over 500 million members worldwide (as of 2018). In comparison to Facebook, which has an incredible 2 billion members, LinkedIn is unique because it’s the only B2B-dedicated website focussed solely on businesses and professionals.
FBI Consultancy Ltd focus on LinkedIn in order to help other businesses achieve better online brand visibility and to generate warm business sales leads. With an expertise in this field, we’ve seen businesses grow bigger than when we first met them.
So, how can you be the best with business social media?
Like most projects you may take on, sometimes these won’t work out if you don’t stick to it and stay committed. This is the first rule. Social media marketing can be very challenging, as there are so many others using these platforms, so the competition is very high.
It takes time and patience as well as a well-planned social media strategy. FBI Consultancy normally work with a client for, on average, 12 months. During this time, we set out a long-term strategy and manage the LinkedIn accounts with the aim of boosting the company’s online brand visibility, while, at the same time, generating leads.
When FBI Consultancy produce professionally-written content, we focus on selling and promoting both the individual and the brand of the company. The content of a LinkedIn profile should be sharp, concise, and to-the-point. As well as being SEO-rich, it should mention the company as well as the individual.
Selling yourself is important online because everyone is looking. It’s almost always your chance to be noticed, so don’t miss your chance.
One of the most important factors of business social media is communicating. It’s the ‘social’ side of social media. Talking to people and interacting. It’s not just the written content that can promote you, you must do the work yourself and stay active with it.
Comment on other people’s posts and blogs. Like and share them too. Be part of the social media community and network with as many people as you can. This will develop not only you as a person, but also your company’s brand as well.
Vary Your Online Content
Again, as important quality-written content is, you should learn to branch out and try different methods. These could be different social media platforms, a different tone of voice, have guest bloggers, create images (or infographics), or even find free-to-use stock images.
Videos are increasingly one of the best methods of content, as 73% of B2B marketers say video positively impacts return on investment. (Source: Blue Corona). Video is fast becoming the major go-to social media content. FBI Consultancy produced new, professional-looking videos to visually show people out business growth services. If you can see it visually, it becomes a lot more personal and will make you the best on business social media.