Well, it’s December, so 2017 is slowly coming to a close. This time of the year usually seems a bit slow for some businesses, as some clients might not want to seek out new business just before the Christmas holiday. (Other businesses, however, such as retail, may be very busy over this period).
FBI Consultancy Ltd always strive to meet our clients’ expectations by professionally writing online content for them and managing their LinkedIn accounts for the entire contract period (typically 12 months). But even though everyone is enjoying themselves during this time of the year, your brand still exists and doesn’t take a holiday like you do.
So, how can you keep your brand active over the Christmas holidays?Here, at FBI Consultancy, I’ve come up with 5 ways to keep your brand active while you and your team are enjoying the holidays with your friends and family.
This, to me, is one of the most important points. Since you’re not going to be in the office to click ‘post’, you’re going to have to write and schedule posts to go up. But what to write? Generally, stick to the content that makes your brand unique, but there’s no harm in joining in the fun and making your posts seasonal.
Be sure to write up plenty of blog posts, all well-written and proofread (remember, unless you want to log in while you’re enjoying your Christmas dinner, you won’t be able to fix any mistakes until January). At FBI Consultancy, we use WordPress CMS for our website and blog. In the ‘Add New Post’ page, you’re given the option in the top right-hand corner to schedule it at a time convenient to you.
Remember, the content will garner much less views over Christmas, so you could keep it light and short. This is about keeping your brand active, so you don’t need to worry too much about writing loads and loads. (Although, it should still be high-quality).
Schedule Social Media With Hootsuite
Again, this point is about scheduling, but with social media instead. Hootsuite is a fantastic tool for Twitter, Facebook and LinkedIn. Ensure your social media posts are written and ready to go out at set days and times.
One of FBI Consultancy’s specialities is in LinkedIn. We manage LinkedIn accounts and provide LinkedIn training. The CEO, Dr. Mark D. Yates, is a LinkedIn Consultant and professional LinkedIn Speaker. This means we must ensure our LinkedIn content is good quality and consistent. So, over the Christmas holidays, we’ll have scheduled several social media posts to keep our brand active and stay ahead of the game.
Create a Christmas Greetings Post
In your scheduled social media posts, you could create a personalised Christmas greetings post. These are easy to make in Photoshop, or similar apps like Gimp, Paint.net, or even Microsoft Paint. Put your company name and logo on it, design it to look Christmassy, and wish your clients and social media followers a Merry Christmas.
This could go out in the run-up to Christmas, or schedule it for Christmas Day if you want. (Remember, Christmas Day will have low online traffic, so don’t expect large numbers of visitors, it’s all about keeping your brand active).
Set Opening Hours on Google My Business
Make sure you let your clients and potential clients know that you’re not open for business. This information is important because people work at different times and different days. Maybe they’re still hard at work, maybe they don’t celebrate Christmas, maybe they finish later or come back earlier than you. Either way, you should update your Google My Business (GMB) to show your proposed company hours over the Christmas holidays.
Google My Business is the box to the right of the Google search engine results page (SERPS). It’s the main section before your website that people will see about your business. The company name, logo, address, position in Google Maps, opening hours, phone number, and reviews. GMB will automatically say ‘Hours might differ’ for Christmas Day, as it does for certain Bank Holidays. However, it’s still good to update it yourself to show exactly when you’re closed and exactly when you’re open again in the New Year.
Out of Office Messages (phone and email)
While your office is closed, some people might still want to contact you. Unless they have your personal number, your office phone will ring and ring into an empty room. If you have an automated message on the phone (‘Welcome to FBI Consultancy…’) you could contact your telecoms company and change the message to say, for example, ‘Merry Christmas’ and mention when you close and when you open again.
Similarly, with your emails. It’s likely each of your employees will have their own responsibilities, so certain clients might want to contact them individually. It can be very frustrating not getting a response. FBI Consultancy use Microsoft Outlook emails, so we enable the ‘out of office’ feature. This will automatically send to anyone who emails you. You can put your opening times in the message, reiterate your services if you want, like we could with our Business Troubleshooting service. And why not make it seasonal and wish them a Merry Christmas too? It’s meant to be about your brand, after all.
FBI Consultancy will be closed from 12pm on the 22nd December and open again at 9am on 3rd January 2018.
From everyone at FBI Consultancy Ltd, we’d like to wish all our clients and everyone else a Merry Christmas, Happy Holidays, and Happy New Year. We’ll see you for a new start in 2018.