Businesses, as well as individuals, must make a strong impact on social media in order to stay in the game. Most professionals take advantage of a number social media platforms, promoting themselves and talking to others. But sometimes businesses can overlook it. It’s important for business to take advantage of social media as well.
But how do you make an impact on social media?
Here, at FBI Consultancy Ltd, I’ve come up with just 5 ways you and your business can make a strong impact on social media. In doing so, you’ll promote your brand, gain visibility, and subsequently gain new clients and make a profit. Our company seeks to help other companies grow by leveraging LinkedIn. We think it’s important to ensure you make a strong impact on social media to attract new business.
Pick Your Moments
Know when to post on social media. FBI Consultancy recommend posting on Twitter around 12pm (GMT) and on Facebook at around 1pm (GMT). These platforms get an increased footfall around lunchtime. We’d recommend posting on LinkedIn around 5pm (GMT). This is because workers will be getting ready to go home, so this would be a time when they’d check this business social media.
Although new social media algorithms show ‘Top Stories’, which aren’t restricted to time, these usually show up more often if they’ve had some interaction. So, it’s not recommended to post at midnight, as it’s likely not many people will see it.
Use Images and Videos
Good written content is one of the best methods of digital marketing. But, images and videos really catch the eye and keep the viewer on the page.
At FBI Consultancy Ltd, we have several new videos on our website. We also ensure to have images alongside our written content. Images keep the viewer a lot more interested in the post, whether a blog post like this one, or a Tweet, or a LinkedIn post.
Keep up with Current Trends
Twitter is a good tool for keeping up to date with current trends. With their ‘Trends for you’ bar, it shows you what’s trending in real-time. These appear as key word or #hashtags.
Instead of focussing too much on what you are doing, trying to sell your product or service, you could, for example, find a quote from a famous person, put it with a picture, and post it with #ThursdayThoughts. This is far more likely to get noticed and, in turn, gets you noticed.
Your followers on social media will often communicate with you via comments, likes, shares, retweets, etc. To make an impact, you should interact and engage with your audience. Ask a question in your post and respond to others. You could even leave comments and likes on other posts.
Once you’ve done all the hard work of creating a social media post and making some sort of impact online, you need to make sure you keep it up. Being consistent means posting and being active online consistently. Make a schedule and know when you’ll post on what platform. Just like in business its important to stay organised and level-headed in order to get the job done.
Your audience may like you and your brand from your social media activity, but if you don’t post anything in a while, it may go stale and people will lose interest. There’s so much out there on the internet, so it’s important you beat the competition by consistently posting good content at the right times and communicating well to make a strong impact on social media.