Add A Profile Picture
The profile picture is the first thing a person notices when viewing a profile. Because of this, your profile picture should be up-to-date and professional-looking. It’s common knowledge that people turn away from – or don’t even click on – a profile if there isn’t a photo.
A picture of you makes the profile more personal and real. Someone can trust a profile that they can put a face to. You can even add a ‘swish’ design to your photo. A little bit of colour to the bottom of the photo with your company name or logo. A LinkedIn consultant can provide expert services to ensure your profile looks profesional.
Add a Background
Like the profile picture, the background is essential to the visual aspect of the profile. Again, it makes it personal and gives it a sense of personality. You could use a photo of the skyline of the city you’re from or a professional graphic design. You could even put your company colours in it along with your company logo.
Without a background image, LinkedIn will show a generic light blue design, which won’t be very appealing to anyone viewing you profile.
Improve your Headline
Update and improve your headline. Your profile should be SEO-rich, so you could try using your SEO keywords in your profile headline. Use words specific to you and your role, which make you stand out, and which make you obviously different from anyone else in your sector.
It’s good practise to separate each word with a line (|) and to have small black arrows at the start and finish (►). For example, here’s mine: ►Lead Writer | Author | SEO Copywriter | Digital Marketing | Business Social Media | FBI Consultancy Ltd◄
Dr. Mark D. Yates, CEO of FBI Consultancy Ltd, also has a professional profile headline: ► CEO FBI Consultancy │ Business Trouble Shooter │Interim MD │ Award Winning Growth Consultant │Sales │ Security │30k ◄ This is just a small segment to indicate his skills as an interim director and as a security expert.
Make sure all the written content in your profile is updated regularly. It’s good if it’s well-written, grammatically correct, and means what it says, however, it should be kept updated, as fresh content thrives online. It helps to keep your profile at the top of the search results.
Embed new, researched SEO keywords and re-write your experience sections every few months.
Articles & Activity
To keep your profile consistently up-to-date, you should keep active by writing articles. Even if you wrote one a week, your profile will stay active and fresh, and the thumbnails appear quite neatly on your profile as well.
Liking, commenting and sharing other peoples’ content is also a good way to keep your profile active, as others will see you on their timeline. In doing this, you’ll gain a good following and have somewhat of an influence on your connections and wider audience.
Written on behalf of Dr. Mark D. Yates, CEO of FBI Consultancy Ltd.