In today’s progressive and fiercely competitive legal marketplace, many sales and marketing strategies that worked 5 years ago simply do not work today. This is just one of many reasons why it’s imperative for legal service firms to place LinkedIn business social media at the top of their sales and marketing strategies.
It’s common knowledge that most partners and their legal services employees are unskilled in digital marketing, which is probably why many legal sector businesses retain the professional services of a specialist LinkedIn consultancy.
Conversely a number of UK legal sector businesses choose to follow the continuous professional development route by investing in LinkedIn business social media training for their workforce. Once again, this is typically delivered by a professional LinkedIn business growth consultancy, who also specialise in the provision of staff training for the legal sector.
In our experience of delivering both LinkedIn consultancy and training for the UK legal services sector, we identified a number of elements that require serious discussion before any type of social media activity is launched by any firm of solicitors, or other legal service professionals.
In the midst of unravelling what should and shouldn’t be done, legal partners should never lose sight of the fact that business social media sales & marketing is a tax-deductible investment in your company growth.
Legal partners have to keep a keen eye on profitable revenue generation and gaining a significant return on your investment should factor high on your list of priorities.
We have experienced a tunnel vision approach from many solicitors who are too focused on dismissing business social media as one of the most cost-effective new-client, new-business strategies available to legal service providers.
LinkedIn, as the world’s largest and most professional business platform, provides everything and everyone any legal services company requires to grow a long-term sustainable profitable business.
Most legal service providers just need a little help and support from a specialised LinkedIn consultancy group like FBI Consultancy to help them understand how to leverage and monetise LinkedIn.
As way of an example. The last legal services company we provided our 2-year, fully managed service for was a very progressive firm of over 100 solicitors in the North West, UK. Initially, we commenced our client service delivery by providing a very focussed training delivery for most of their senior staff and their administrative support staff and their in-house marketing personnel.
This worked really well because their in-house marketing staff who oversaw website management, PR, brand promotion, and new client acquisition had no idea how to produce and manage a LinkedIn marketing plan.
After the initial LinkedIn business growth awareness training for all the legal company employees, we focussed on fully managing the LinkedIn profiles for a cross section of senior legal partners as well as some of the other junior fee earning solicitors.
This consultancy service worked so well for this firm of solicitors, that they extended the consultancy contract for a further 12 months. They especially liked the fact that we left them to focus on what they were skilled at, i.e. legal service provision while we fully managed every aspect of their LinkedIn consultancy and training.
We quickly established that the growth of business social media has had a huge impact on the way legal professionals are able to make connections online. This shouldn’t be overlooked, as connections on LinkedIn can often be lucrative business clients.
Clearly changes in the law around how solicitors can solicit new business leads. Aligning your business social media activity to your legal company business growth management plan can lead to a significant increase in new direct business leads. These can be from new, existing and former clients, providing your marketing plan has been designed as a ‘mission specific’ campaign.
As a legal professional, it’s down to you to understand and carefully manage your online presence, as there are certain legal compliance issues which must be addressed to ensure you and/or your legal services company don’t inadvertently fall foul of.
Notwithstanding compliance issues, it’s your responsibility to ensure your brand is slick, sharp and a major authority in the legal matter management industry. Especially if you are looking to attract new clients, or even to re-engage with past clients.
LinkedIn is the world’s largest and most fertile business social media platform with over 500 million members worldwide. What’s especially relevant for UK legal service providers is that in the UK there are over 23 million business interested members on LinkedIn.
This reinforces the statement that everyone and everything exists on LinkedIn to grow your legal service business. This statement holds true for every aspect of legal service provision, including corporate, civil, employment, and family law.
Our professional LinkedIn consultancy and LinkedIn training can also be a deciding factor in propelling your legal business ahead of your legal service competitors. This has to be a business savvy strategy to increase your profitable annual turnover.
World-renowned FBI Consultancy CEO, Dr. Mark D. Yates, is globally recognised as the LinkedIn Expert’s Expert. He will work very closely with your senior legal partners to ensure your digital sales and marketing strategies deliver the best return on your investment.
Everything starts with an initial 'Executive Consultation' with Dr. Yates
If you are sceptical, consider this: 98% of recent business owners who had an executive consultation with Dr. Yates reported that they received great value from their consultation and would recommend it to other business owners.