Facilities Management Sector
Today’s progressive and competitive facilities management marketplace sees many sales and marketing strategies failing. This is just one of many reasons why it’s necessary for facilities management service firms to place LinkedIn business social media at the top of their sales and marketing strategies.
It’s widely known that most facilities management directors and their employees are unskilled in digital marketing. This is probably the reason why many facilities management businesses retain the professional services of a specialist LinkedIn consultancy.
A number of UK facilities management sector businesses go down the route of continuous professional development. This allows their workforce to receive LinkedIn business social media training, which is typically delivered by a professional LinkedIn business growth consultancy, who also specialise in the provision of staff training for the facilities management sector.
In our experience, delivering both LinkedIn consultancy and training for the UK facilities management services sector has helped us identify a number of concerns that require serious discussion before any type of social media activity.
Directors of facilities management companies should know business social media sales & marketing is a tax-deductible investment in your company growth.
You also have to keep a keen eye on profitable revenue generation and gaining a significant return on your investment should factor high on your list of priorities.
Many facilities management company directors have been short-sighted when it comes to business social media. They can be too dismissive of LinkedIn as one of the most cost-effective business growth strategies available to facilities management service providers.
LinkedIn, as the world’s largest and most professional business platform, provides everything and everyone any facilities management services company requires to grow a long-term sustainable profitable business.
Most facilities management service providers just need a little help and support from a specialised LinkedIn consultancy group like FBI Consultancy to help them understand how to leverage and monetise LinkedIn.
As way of an example. The last facilities management services company we provided our fully managed service for was a very progressive firm of over 120 staff throughout the UK. Initially, we commenced our client service delivery by providing a very focussed training delivery for most of their senior staff and their administrative support staff and their in-house marketing personnel.
This worked really well because their in-house marketing staff who oversaw website management, PR, brand promotion, and new client acquisition had no idea how to produce and manage a LinkedIn marketing plan.
After the initial LinkedIn business growth awareness training, we focussed on fully managing the LinkedIn profiles for a cross section of directors and senior managers, as well as some of the other support staff.
This consultancy service worked extremely well for this firm of facilities management providers.
They especially liked the fact that we left them to focus on what they were skilled at, i.e. legal service provision while we fully managed every aspect of their LinkedIn consultancy and training.
At FBI Consultancy Ltd, we’ve established that the growth of business social media has had a huge impact on the way facilities management companies can make connections online. This shouldn’t be disregarded, as LinkedIn connections can often be turned into paying clients.
Aligning your business social media activity to your business growth management plan can lead to a significant increase in new sales leads. These can be from new, existing and former clients, providing your marketing plan has been designed as a ‘mission specific’ campaign.
As a facilities management professional, it’s down to you to carefully manage your online presence, as there are certain compliance issues which must be addressed to ensure you and/or your facilities management services company don’t breach inadvertently.
It’s also your responsibility to ensure your brand is slick, sharp and a major authority in the facilities management industry. Especially if you are looking to attract new clients, or even re-engage with past clients.
LinkedIn is the world’s largest and most fertile business social media platform with over 500 million members worldwide. What’s especially relevant for UK facilities management service providers is that in the UK there are over 23 million business interested members on LinkedIn.
This reinforces the statement that everyone and everything exists on LinkedIn to grow your facilities management business. This is true for every aspect of facilities management service provision, including building maintenance, fire safety, plumbing, and ventilation.
Our professional LinkedIn consultancy and LinkedIn training can also be a deciding factor in propelling your facilities management business ahead of your competitors.
World-renowned FBI Consultancy CEO, Dr. Mark D. Yates, is globally recognised as the LinkedIn Expert’s Expert. He will work very closely with your senior facilities management partners to ensure your digital sales and marketing strategies deliver the best return on your investment.
Everything starts with an initial 'Executive Consultation' with Dr. Yates
If you are sceptical, consider this: 98% of recent business owners who had an executive consultation with Dr. Yates reported that they received great value from their consultation and would recommend it to other business owners.