Since 2004, when Facebook hit our shores and the huge wave social media began to affect our daily lives, businesses have had to accept that it’s now an important part of their own expertise. Twitter arrived in 2006, and other platforms arrived soon after. Instagram, Google+, YouTube, and LinkedIn claimed their place as giants in the digital marketing world.
These days, businesses must have an expertise in social media. Many are hiring social media experts (even FBI Consultancy has LinkedIn experts) to manage all online communication, which, if done well, reflects well on the company.
Social Media and Business
LinkedIn is the most professional business social media platform. The ability to make connections and network with potential business partners is so vast that many are now doing business there. When you make a connection on LinkedIn (just as you would make a friend on Facebook, or a follower on Twitter), you’re also delving further, with access to 2nd and 3rd level connections, which are like a friend of a friend.
Did you know FBI Consultancy offer a LinkedIn consultancy? This means one of our services is to leverage LinkedIn in order to provide business clients with online visibility and lead generation through business social media management and content creation.
But social media for business is an excellent tool for gaining valuable customer insights. It gives you the opportunity to engage directly with your customers and gather relevant information you can use in a positive way for your business. Every day there are:
- Around 500 million Tweets
- 5 billion Facebook likes
- 5 million photos/videos uploaded to Instagram
- 200 million people using LinkedIn
As you can see, the numbers are staggering. This is why businesses are now choosing the route of business social media. LinkedIn is a fertile ground for business networking, a place to consistently promote yourself and your business, and make connections with potential partners and clients.
Social media allows you to increase website traffic and search rankings. It’s a great tool for directing people to your website, but it also helps with search rankings. If a Tweet receives a lot of retweets, it’s more likely to rank higher with Google. This is why FBI Consultancy are good at SEO (search engine optimisation). We research and utilise keywords in the content of the written profiles and blog posts, which then have a better search result in LinkedIn itself, but in Google, too.
Mobile, Desktop, or Tablet?
Social media moves around a lot. Around 2 billion people have smartphones (that’s a lot when you realise there’s around 7 billion people in the world). With so many smartphones, so many will be using social media on the go.
This can impact the way in which businesses create content. If it’s for smartphones users, the content will be short, snappy, to the point, and may be formatted to flow downwards, down the page. On desktop, there could be more detailed content with videos and images. And with a tablet, it could be somewhere in between.
In fact, there are fluctuations to not what people use, but when. Studies show that smartphones are primarily used in the morning (7am-10am), desktops are used in the daytime (10am-5pm), and tablets are used in the evening (from 8pm). This means that companies can use social media to target their audience at specific times of the day, knowing which device is most popular at each hour.
How to Generate Leads & Make Money
One of the main things businesspeople look to achieve on LinkedIn is to generate leads and subsequently make money. But how is this even possible?
FBI Consultancy Ltd provide professional services to ensure profitable business growth. One of our services is our expert LinkedIn Consultancy. What many business owners fail to realise is how much of a powerful sales, marketing and branding asset LinkedIn can be for companies seeking profitable growth. Some of these businesses might need this consultancy or an interim director for business troubleshooting to help put them on the right tracks.
We help generate a higher conversion rate of quality business leads, which can subsequently turn into good business opportunities.
As LinkedIn experts, our expertise in business social media is one of the best in the country, as no one else is more skilled at B2B lead generation through LinkedIn than us. This is how an expertise in social media can reflect expertise in business, especially now – as of 2017.
Dr. Mark D. Yates, the CEO and Managing Director or FBI Consultancy, also acts as a professional motivational speaker. He offers this as LinkedIn training to businesspeople looking to expand their knowledge of business social media. These people are normally ambitious enough to make money through the social media platform.
FBI Consultancy Ltd are here to help. With expertise in business social media (especially LinkedIn), and other business growth services like an interim director and business troubleshooting, we endeavour to help businesses grow and gain a profit.