The engineering sector has lots of strong competition, which is why some of their sales and marketing strategies have to be re-thought. It is now important for engineering firms to place LinkedIn business social media at the top of their sales and marketing strategies.
Did you know most engineering services employees are unskilled in digital marketing? This is why many engineering sector businesses retain the professional services of a specialist LinkedIn consultancy.
Some UK engineering businesses should take on the continuous professional development of LinkedIn business social media training for their workforce. This is normally delivered by a professional LinkedIn business growth consultancy, who also specialise in training staff in the engineering sector.
With experience in delivering both LinkedIn consultancy and training for the UK engineering services sector, we can identify a number of concerns that may require discussion before any type of social media activity is launched.
Electrical and mechanical engineering partners should remember business social media sales & marketing is a tax-deductible investment in your company growth. So, profitable revenue generation and gaining a significant return on your investment should be high on the list of priorities for many engineering companies.
Many electrical and mechanical engineers dismiss business social media as one of the most cost-effective strategies available to engineering service providers.
LinkedIn is the world’s largest and most professional B2B platform, which provides everything any engineering services company requires to grow a long-term sustainable, profitable business.
It’s safe to say that engineering service providers need help and support from a specialised LinkedIn consultancy like FBI Consultancy to help them leverage LinkedIn.
As way of an example. We have provided our business growth consultancy services to multiple clients aligned to multiple different niche sectors of the engineering industry.
We always approach every new engineering client with a blank canvas from where we then deliver a bespoke service relevant to their specific business offering.
Initially, we commenced our client service delivery by providing a very focussed training delivery for most of their senior staff and their administrative support staff and their in-house marketing personnel.
This worked really well because their in-house marketing staff who oversaw website management, PR, brand promotion, and new client acquisition had no idea how to produce and manage a LinkedIn marketing plan.
After the initial LinkedIn business growth awareness training, we focussed on fully managing the LinkedIn profiles for a cross section of engineering partners as well as some of their management support staff.
This bespoke engineering consultancy service worked really well for these business owners. They all especially liked the fact that we left them to focus on what they were skilled at, i.e. legal service provision while we fully managed every aspect of their LinkedIn consultancy and training.
The growth of business social media has had a huge impact on the way engineering professionals make connections online, and these connections can turn out to be profitable business clients.
Aligning your business social media strategy to your engineering company business growth management plan can significantly increase new business leads. These can be from new, existing and former clients, providing your marketing plan has been designed as a ‘mission specific’ campaign.
As an engineering professional – electrical, mechanical, civil, chemical or other branches of engineering – it’s up to you to understand your online presence, as there are certain compliance issues which must be addressed to ensure you and/or your engineering services company don’t accidentally contravene.
Regarding compliance issues, it’s your responsibility to ensure your brand is slick, sharp and a major authority in the engineering industry, especially if you are looking to attract new clients.
LinkedIn is the world’s largest and most fertile business social media platform with over 500 million members worldwide. What’s especially relevant for UK engineering service providers is that in the UK there are over 23 million business interested members on LinkedIn.
Everyone exists on LinkedIn to grow your engineering service business. This is true for every aspect of engineering service provision, including electrical, mechanical, civil, chemical or other branches of engineering.
Our professional LinkedIn consultancy and LinkedIn training can also be a deciding factor in propelling your engineering business ahead of your competitors. This must be a business good strategy in order to increase your profitable annual turnover.
World-renowned FBI Consultancy CEO, Dr. Mark D. Yates, is globally recognised as the LinkedIn Expert’s Expert. He will work very closely with your senior engineering partners to ensure your digital sales and marketing strategies deliver the best return on your investment.
Everything starts with an initial 'Executive Consultation' with Dr. Yates
If you are sceptical, consider this: 98% of recent business owners who had an executive consultation with Dr. Yates reported that they received great value from their consultation and would recommend it to other business owners.