Everyone wants to get noticed on LinkedIn. The 500+ million members worldwide make it extremely competitive, but there are ways for you to still get noticed in the crowd.
FBI Consultancy Ltd specialise in leveraging LinkedIn for businesses, which is why we know a thing or two about creating professional-looking profiles that won’t just get you noticed, but also get your profile to jump up the search rankings.
Here’s how you can create a professional LinkedIn profile that will get you noticed by everyone.
LinkedIn profiles with a profile picture get 21 times more profile views (Statistic: LinkedIn). If you think about it, would you accept an invite or even interact with a blank space instead of a photo? It’s strange if you don’t know what the person looks like. There’s less trust. When there’s no photo, it’s likely the profile will be easily scrolled past without a second look.
Your profile picture should look professional and recent. Try taking a picture of yourself – from the shoulders to the top of your head – with your smartphone. If you look presentable, you’re more likely to be noticed by other professionals on LinkedIn.
You could also add a graphic to your photo, such as your company name / logo, if it fits.
Underneath your photo and name, the next most important part of your profile is the headline. In all your content, you should use SEO keywords. Research them and find the best one for you. You should then try to use SEO keywords in the headline, as it’s the first piece of written content others will see.
Remember, people can see your headline in the search result, so they don’t have to click on your profile to see it.
Here is an example of Dr. Mark D. Yates’s LinkedIn headline:
►CEO │Interim MD │Business Trouble Shooter │ Sales Director │Award Winning Consultant │Security │FBI Consultancy │30k◄
For a visual effect, each keyword and key phrase is separated with a vertical bar (|). There are also arrows (► ◄) at the beginning and end of the headline. Visually, it makes the eyes look directly towards it. This is a way of making your headline just slightly different from everyone else’s.
Your summary is the next main piece of content on your profile. It appears underneath the headline and the little bit of extra info (current job title, most recent education, location and number of connections). Vvisually, it appears as just two lines before someone clicks on ‘Show more.’
It normally has up to about a 2,000-character limit (including spaces), however the first two lines that show first are around 195 characters. This means you should try to make sure your summary reads well from the very start. You could also try to make the sentence end before it cuts off.
The accomplishments on your profile include the following:
- Honours & Awards
- Test Scores
You don’t have to use them all. It’s best not to lie, so think of any accomplishments you’ve achieved and utilise this space to fill it with valuable content. These accomplishments are good because they show specifically what you have done, what you’ve worked on, what you’ve achieved.
Rather than just job descriptions, these accomplishments show you to be someone who has a high aptitude. Someone who is intelligent and has put in the effort for your own successes.
In your experience sections, there’s an option to add media. Images and videos make your profile more professional and interactive. It’s much more engaging and interesting when there’s something else, other than written content. You can also link to external documents, photos, websites, videos, and presentations.
Articles and Activity
Although technically not part of your profile, these still show near the top. On the left areyour articles (showing as a thumbnail of your most recent), and on the right is all your activity (showing the most recent three).
These look good on your profile and people notice this because it means you are active on LinkedIn. Someone could have a really professional-looking profile, but has just left it to gather cobwebs, which doesn’t benefit anyone. People like that you’re active, as it shows you, too, have an interest in them. With likes, comments, and shares, you’ll be noticed as someone who not only uses LinkedIn, but is an expert, too.