LinkedIn is the world’s largest business social media platform, with over 530 million members (as of 2018). It’s a platform where professionals can network and build a list of lucrative connections in order to generate sales leads to grow their businesses.FBI Consultancy Ltd is a business growth consultancy that specialises in leveraging LinkedIn. Managing many business social media accounts from multiple sectors means we have to be on the ball when it comes to LinkedIn.
Here are 10 facts about LinkedIn you may or may not already know:
1. The founders of LinkedIn Worked at PayPal
LinkedIn was founded by Reid Garret Hoffman, an American Internet entrepreneur. He was known as someone who wanted to make a greater impact on the world from when he was young.
He worked with SocialNet and PayPal, and met Allen Blue, Konstantin Guericke, Eric Ly, and Jean-Luc Vaillant. Soon after, LinkedIn was founded in December 2002.
2. LinkedIn is Available in 24 Languages
Because LinkedIn is available in 200 countries around the world, it must be multilingual. Just like FBI Consultancy’s Partnerships is for a worldwide client base, LinkedIn reaches a global audience who are all diverse and speak many different languages.
The 24 languages are: English, French, German, Spanish, Italian, Portuguese, Arabic, Chinese (traditional), Chinese (simplified), Dutch, Danish, Swedish, Norwegian, Romanian, Russian, Turkish, Japanese, Czech, Polish, Korean, Indonesian, Malay, Thai, and Tagalog.
3. Members Spend 17 Minutes a Month on LinkedIn
Did you know the average time a user spends on LinkedIn each month is 17 minutes? All the time these professionals spend using the business social media platform adds up. If you think about it, that’s valuable time a potential client is in at one place at one time.
They’re on LinkedIn. So are you. For that length of time, it’s up to you to get yourself noticed on the platform and find these professionals who may be looking for you.
4. There are 1.5 million groups on LinkedIn
Of course, there’s over 530 million members on LinkedIn, but there are also groups, too. The LinkedIn groups saw a new revitalisation in early 2018. There are 1.5 million groups on the platform, where all these professionals are networking and interacting within specific niche sectors.
The FBI Consultancy LinkedIn group targets professional consultants to their Consultancy Partnership. The group was set up with the aim to allow professionals to connect with other professionals who have similar consultancy skills.
5. 1 in 3 Professionals use LinkedIn
1 in 3 professionals on the planet use LinkedIn. That’s a third of the world’s population of expertise in one place. That’s a lot of professional people who are using the business social media platform. If you think about it, that’s a lot of specialised skills, knowledge and experience together in one place.
6. 80% of B2B Leads Come From LinkedIn
Many companies are business to business, so their sales come from other businesses looking to buy a product or service on offer. You might be surprised to know that 80% of all B2B leads come from LinkedIn (Statistic: Soravjain).
If almost all B2B leads are being leveraged from LinkedIn, it’s no wonder it’s one of the most powerful and professional business to business platforms.
7. The Most Used Buzzwords on LinkedIn
In 2011 and 2012, the most-used adjective on LinkedIn was ‘Creative.’ Then in 2014 it was ‘Motivated.’ And in 2017, it was ‘Specialised.’
Therefore, a creative, motivated, and specialised person is the ideal kind of professional on LinkedIn. This should give you an idea of the type of people who use LinkedIn.
8. 57% Think Soft Skills Are More Important Than Hard Skills
LinkedIn surveyed 2,000 business leaders and found out that most of them aren’t looking for just technical ability, but soft skills. These are skills such as leadership, communication, collaboration, and time management.
So, rather than technical, hands-on skills, many business owners believe in these soft skills as having far more value. Hard skills will make the job, but soft skills will make the person.
9. The Top 3 In-Demand Technical Skills
The most in-demand technical skills in 2018 are:
- Cloud and Distributed Computing
- Statistical Analysis and Data Mining
- Middleware and Integration Software
10. LinkedIn Video is a New Trend for 2018
Although quality written content is essential for online marketing, the newest trend on LinkedIn for 2018 is video. 75% of business executives watch online videos every week (Statistic: LinkedIn)
Companies can get videos professionally produced very easily these days, as many filmmakers are selling their services online at cheaper rates due to rising competition online. FBI Consultancy Ltd invested in having several videos produced. This has helped with the better visibility of FBI Consultancy’s online branding.