Your Topics are Inflexible
One of the mistakes people make when blogging is that they’re not very flexible with their topics. This means they’ll usually stick to something specific to them and not branch out. Sometimes this is okay, because it can be a specific niche, but blogs should have a variety to showcase your creativity.
It can be good to break away from the same-old subject matter which prompts you to sell. As long as your blog reflects you and attracts your audience in an engaging way, a good piece of content can bring in a better readership and visibility than just trying to sell what you’ve got.
No Statistics to Back Up Your Claims
A lot of the time, people mention statistics in their blog posts. For example, did you know LinkedIn now has nearly 500 million members worldwide? The link I attached there is my source for this statistic. Unfortunately, it can happen when people post numbers without stating where they’re from, so it just looks like guesswork.
At FBI Consultancy Ltd, we work with multiple clients to help with their online branding and visibility. It’s important that if we showcase a certain subject or concept, that we give evidence. Dr. Mark D. Yates, CEO and Managing Director of FBI Consultancy Ltd, has 30,000 LinkedIn connections, the highest number possible on the platform. This is because Dr. Yates is a LinkedIn expert and LinkedIn consultant. It’s good to show figures, but always back up your claims with your sources.
You Don’t Blog Often
A mistake bloggers make is that they don’t blog often. You could write the best blog to appear online, it could be so interesting and informative, it could have been written by Hemingway himself, but if you don’t blog consistently, you’ll disappear into the online aether.
Make a weekly schedule and choose a day or days you want to post something. Maybe 1-3 times a week. This way, you’ll be organised to ensure your content will be consistently published. This will boost you up in Google’s rankings and you’ll receive much better online visibility.
You Don’t Edit/Proofread
Once you’ve written it, you publish it, right? Wrong. A big mistake writers make – not just bloggers – is that they can be too eager to get the piece of writing out there. It’s great to want to showcase your writing and be enthusiastic about it, but it’s more important to ensure it’s perfect all the way through.
Read over it. Check if the sentences sound good to you. Check for common spelling and grammar mistakes. It doesn’t reflect on the writer of the blog, or the company it’s attached to, to have poorly written blog posts.
You Don’t Promote on Social Media
Okay, so you’ve written a blog post. You’ve been flexible with your topic, you’ve backed up your claims, it’s a consistent blog, and it’s been proofread. Now it’s published. The end. Well, once it’s out there, that doesn’t mean that’s the end of the process. Some bloggers make the mistake of leaving the blog to be found just because it’s published online.
You should promote your blog online. Facebook, Twitter, Google+, and LinkedIn are excellent social media platforms to share and spread readership and visibility of your blog. You should interact on social media to gain a personal touch to your blog or your company.
LinkedIn is actually a fantastic tool for businesses, as its primarily aimed at businesspeople and professionals. FBI Consultancy Ltd are LinkedIn experts, and we understand how to build a professional LinkedIn profile to help grow a business.
Written on behalf of Dr. Mark D. Yates, CEO of FBI Consultancy Ltd.