25 Top LinkedIn Profile Tips For 2017

Fast-Track Business International, Posting on Social MediaLinkedIn Brand Cover Image 

Q. What is it?
A. The brand cover image that sits at the top of your LinkedIn profile. It is the very first thing that is viewed.

TIP: Use the brand cover image as a way to publicise your business and services/products or to set an overall professional theme to your profile.

TOUGH TALK: First impressions count for everything in the business world, you have to make yourself, your company and your products/services stand out against your business’ competition.


LinkedIn Profile Image

Q. What is it

A. A photograph of yourself which sits at the top-middle of your LinkedIn profile. It also appears on any content you publish.

TIP: Remember that LinkedIn is a professional site so your profile photograph should be professional too. No silly faces, holiday snaps, cartoons, and never leave a blank image where your photograph should go.

TOUGH TALK: A picture is worth a thousand words, so don’t waste this opportunity to gain up to 14% more LinkedIn member engagement by adding your photograph.


Your LinkedIn Profile Headline Title

Q. What is it?

A. 120-character slice of information about your current employment title and/or skills.

TIP: This script section is a piece of prime real estate that should be utilised to the max. Completing your title filled with relevant skills and job/career titles showcases your full potential to clients and employers alike.

TOUGH TALK: This small script in your LinkedIn profile should not be ignored as it allows every client or investor to view your key skills and experience without having to view your entire profile. Don’t waste this prime real estate.


Your LinkedIn Summary

Q.What is it?

A. The first section of information about who you are, your business, your skills, and what you are looking for. This is below your profile photo and headline title, and appears as the first two lines. There is a ‘See more’ button to reveal the whole summary.

TIP: First impressions count. If your aim is to increase connections, then your profile needs to include a compelling summary about you, your experience and education. Make sure you say something about you in a concise way that will appear in the first two lines.

TOUGH TALK: The summary script section is limited to 2,000 characters, therefore its best to keep it short and to the point. Ensure you list any key words and key phrases relevant to your skills and expertise in all your LinkedIn scripts to leverage maximum search engine optimisation.


LinkedIn Articles & Activity

Q. What are they?

A. You can write your own articles/blog posts for your connections to read, like, and share. A link to the most recent article appears underneath your summary. Your activity is all the likes, shares, and comments you’ve made to others posts. The most recent three appear to the right of your recent article.

TIP: Everyone has a voice and with over 500 million professionals using LinkedIn, it would be a great start to showcase your experience and business expertise.

TOUGH TALK: If you don’t utilise every aspect of content publishing on LinkedIn, you will miss out large sections of your target audience, and possible clients, investors and profitable business growth.



Q. What is it?

A. Much like your CV or resume, this is where you list and provide details about your current and past employment.

TIP: This is the first and one of the only chances where you can detail just what you do and what you have learnt in your employment. Don’t miss out on the chance to show your connections just what you can do.

TOUGH TALK: Focus on key aspects of your experience, including key words. If you lose focus and ramble, you will run out of characters and readers will lose interest.



Q. What is it?

A. A script in your LinkedIn profile where you can list any information about your educational background and training courses you have completed.

TIP: Never assume that the little in-house training course you completed should not appear here. Any form of training or education should be listed on your profile.

TOUGH TALK: It is always tempting, with education, to include the bare minimum but you should not do this. Relate your education to your current and past experiences, and mention what drove you to complete your educational courses.


LinkedIn Volunteer Experience

Q. What is this?

A. A script section on your profile where you can highlight any voluntary work you may have done, such as charity work.

TIP: Everyone likes a business professional with a heart. Don’t be shy on showing yours through your charity work and support.

TOUGH TALK: Potential clients and connections may share the same passion for charities, so having this aspect on your profile could be a gateway to a very lucrative business relationship.


Skills and Endorsements

Q. What are they?

A. Quite simply, a list of your specific skills from your professional experience that connections can endorse.

TIP: Every member can have up to 50 chosen skills, so you should claim them all, but ensure that the skills you choose are a perfect match to your experience.

TOUGH TALK:  If you endorse some of your fellow connections then there is a chance they will endorse some of your skills in return. LinkedIn views this as positive activity on your profile.


LinkedIn Accomplishments – Projects

Q. What are they?

A. The Accomplishments section contains several other LinkedIn profile scripts. This allows you to showcase any projects or case studies you have been involved in during your career.

TIP: No matter what the size the project was, or how many people worked on it with you, it deserves to be listed on your LinkedIn profile.

TOUGH TALK: You should keep your profile up to date with current projects in order to remain relevant within LinkedIn searches


LinkedIn Accomplishments – Languages

Q. What is it?

A. A script section where you can outline what languages, if any, you speak or write, and the level of your proficiency.

TIP: It is better to list something, rather than leaving the script blank. Even if you only mention your native language

TOUGH TALK: Be truthful! You might think it is best to say you know a wide variety of languages, but on LinkedIn, honesty is key to establishing your professional credibility.


LinkedIn Accomplishments –Honours and Awards

Q. What is it?

A. The script section of your profile where you can highlight all the honours and awards you have achieved.

TIP: Every award and honour adds credibility. No matter how small or insignificant you feel it is.

TOUGH TALK: Be aware that LinkedIn is a professional site, think about this when you post your awards. No one needs or wants to know that you won a drinking contest in your teens.


LinkedIn Profile Recommendations

Q. What is it?

A. Your connections can recommend you, your expertise and any services that you have provided for them.

TIP: Ensure you have a minimum of two recommendations listed on your profile page, as these two apper before the ‘view more’ button. If you do, you are more likely to be found via the LinkedIn search listings.

TOUGH TALK: Like practically everything in life, LinkedIn is a give and take platform. You cannot expect your connections to give you recommendations without you occasionally reciprocating.


LinkedIn Interests (Company Pages)

Q. What are they?

A. An area on your LinkedIn profile showing the business pages you’re following. You can follow specific companies to keep up to date with their latest business news.

TIP: You can follow up to 1,000 companies and get updates on key developments that are posted. It is worth following some of your connections’ business pages, if they have one. This means that you can keep up to date on how their business is going and how you could possibly help.

TOUGH TALK: Every business that uses LinkedIn should have their own business page. So, use infographics and eye caching images to your business company page. This will enhance your readers’ experience and enhance your business visibility. Companies can see who follows them through their Company Page reporting features, so always be professional, even if it is social media.


LinkedIn Following: Influencers

Q. What is this?

A. There are people that you can follow on LinkedIn in order to view their updates and content on your activity feed.

TIP: There are around 500 LinkedIn Influencers each stated to be the very best in their sector, it is clear you can learn a lot from following some of them.

TOUGH TALK: Not all of the influencers are going to be suited to your expertise and career. So choose those who you can learn from.


LinkedIn Privacy Settings

Q. What is it?

A. Your ability to control who can view your LinkedIn profile information and what aspects they can see.

TIP: It is good to become acquainted with your privacy settings, as a basic awareness can prove useful as you embrace LinkedIn.

TOUGH TALK: Your profile should be a reflection of you and your business, which is open to anyone who might be interested.


LinkedIn Updates

Q. What are they?

A. An update is a way to communicate or advertise information to all your connections at once.

TIP: You’ll need to post regularly on your LinkedIn profile, the same way as you would on other social media sites.

TOUGH TALK: Constant promotion of your business and hard advertising tends to be frowned upon on LinkedIn. You’ll also need to find a balance between posting too little and posting too much.


LinkedIn Premium Account

Q. What is it?

A. This is a paid upgrade from your free LinkedIn account that comes with various added value benefits.

TIP: There are four different versions of LinkedIn Premium, which are accessible to every member. Each has their own benefits that are worth researching

TOUGH TALK: Before you pay for a LinkedIn premium account, think about if you truly need it and know what you are doing. If you are not proactive on LinkedIn, why spend money on something you are not fully leveraging.


LinkedIn Connect with Social Media

Q. What is it?

A. No doubt you have other social media accounts. This allows you to connect them all to your LinkedIn account.

TIP: It is best to have your Linkedin account linked to your other business social media accounts in order to widen your audience.

TOUGH TALK: If you just keep pitching the same message to the same people, it will soon fall on deaf ears. Social media is constantly evolving so evolve with it.


Sponsored Updates and Posts

Q. What are they?

A. You can pay to have your post appear in people’s newsfeeds, which can be targeted to a specific demographic (location, gender, age etc.)

TIP: Think carefully about how your post will be received by your targeted audience – would you be compelled to click it if it appeared in your newsfeed?

TOUGH TALK: Keep a close eye on your financial outgoing. It makes no sense to spend out more than is coming getting in.


I hope you found these 25 Top LinkedIn Tips useful. Find more info at: www.fbiconsultancy.com


Dr. Mark D. Yates,

CEO of FBI Consultancy Ltd.


Dr. Mark D. Yates is the CEO of FBI consultancy Ltd, which provides a professionally managed business growth service for global business owners, Investors, entrepreneurs & C-Level executives. If you need to retain a dynamic managing director, interim director, business trouble shooter, business growth consultant, or his proven Linkedin consultancy, contact Dr. Mark D. Yates at: Tel: UK 0151 647 1716. E: mark@fbiconsultancy.com W: www.fbiconsultancy.com

Dr. Mark D. Yates

I am one of the world’s most connected business growth consultants & a globally recognised ‘Award Winning’ LinkedIn specialist business growth consultant.

I work with clients who need help & support to fuse their ‘old school’ business growth concepts with ‘new school’ digital and social media sales & marketing strategies to accelerate profitable business growth.

From my UK HQ, I have provided my business growth consultancy services to clients in 45 Countries.

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