Everybody on LinkedIn has a LinkedIn profile. But are they making the most out of it and have they utilised its features fully? Our LinkedIn experts here at FBI Consultancy Ltd have created a list of Do’s and Don’ts that you should follow if you want your profile to be the best.
The idea of having a LinkedIn profile is to promote yourself to everybody else on the business social media platform. You can add information about yourself to tell everybody else about your skills and experience. When you’re adding your details, you need to be completely honest about everything. Don’t embellish your job descriptions because you think they might be boring. People visit your profile because they want to know about the real you. They want to learn about your real experiences.
There are numerous sections of information that you can include on your profile. Our LinkedIn consultants recommend trying to use them all. People may often think that a piece of information about their past may be unimportant and choose not to add it. Trust us, you should add everything you possibly can about yourself. If you can, fill out as many of the sections that are available to you.
The first and most crucial piece of media is your profile photo. Everybody is going to see your profile photo and you don’t want to remain anonymous. Anonymity adds an element of mistrust to your profile. You should also add a banner onto your profile to advertise yourself or the business that you work for. Media on your profile isn’t just restricted to the photos that you stick at the top, it also includes the links and videos that you add to the bottom of each script you write. Having these media attachments breaks down your text, making your profile less daunting for people reading it as well as giving you the chance to promote your work.
This may seem obvious but not everybody is going to double check everything that they do. Before you finish adding any new piece of information onto your profile, double check it to make sure that there are no spelling or factual errors. Avoidable errors on your profile can negatively affect how you are seen by others. FBI Consultancy’s team of LinkedIn Experts will usually create multiple drafts of a client’s profile before uploading, almost completely eliminating the chance of any false information being published.
As part of your personal info, you can add links that send people to any external sites that you might want others to see. A popular link is usually the home page for your own website or for the company that you work for. You can also promote your other social media accounts like Facebook and Twitter if you want to increase your awareness on other social media platforms.
There are two facts that everybody knows about lying. 1) Nobody likes a liar. 2) Liars always get caught. These facts both apply to your profile on LinkedIn. If you lie, you are going to get caught out. Somebody is going to know the truth and will inform others that you aren’t honest. Don’t risk getting your name blacklisted by adding false information onto your profile.
Ignore Your Headline
Your headline is one of the first things that people are going to see on your profile. It appears in the search results before your profile is even viewed. Use your headline on LinkedIn promote yourself, including your job position and the skills that you want to show off. A good LinkedIn headline makes people want to view your profile. If you need any help with your LinkedIn headline, contact our LinkedIn consultants today.
LinkedIn is a business social media platform designed around communicating with clients and partners. To work in the business world you need to be professional. This is the same for your LinkedIn account. You need to make sure that you look professional in your photos and sound professional in your profile scripts. People, especially business people, don’t want to be associated with somebody who appears to be unprofessional.
Mistakes can damage the credibility of your LinkedIn profile. If mistakes are present it can appear as if you haven’t taken the time to thoroughly read through your profile. This in turn will have people assume a lot about the type of person you may be. When creating your LinkedIn profile, you always need to be certain that there are no mistakes before going public.
Whilst privacy is important for everybody, our LinkedIn experts highly recommend not staying private on LinkedIn. Keeping a profile private means that only your connections can see you and your information. If you are aiming to increase the view on your profile, this is not the way to go. Being private means nobody new is ever going to view your profile and you will not get many connection requests. Staying private isn’t a good idea if you are trying to spread your name across LinkedIn.
The infographic above is a simple summary of what you should do to have the best profile on LinkedIn. These are just a few do’s and don’ts that our team of LinkedIn experts came up with regarding how to deal with your LinkedIn profile. If you would like to learn more about how you can make the most of your LinkedIn profile or how our services could benefit your business, contact FBI Consultancy Ltd now.
Social Media Executive
Written on behalf of Dr. Mark D. Yates, the LinkedIn Expert’s Expert.